Add an H1 heading — type, select, click H1 in toolbar
H2 subheading should contain the focus keyword
Add H2 subheadings to break up your content
Add text content to your document
Focus keyword should appear at the start of the first
paragraph
Add content — minimum 350 words recommended
Add an image after the first paragraph
All images need alt text containing the focus keyword
Add links — use #section-id format for internal links
Consider adding an outbound link to a credible source
Add more paragraphs — 3+ recommended for readability
